Have your staff members ever considered what the most important sale they make every day in your job actually is? Selling themselves? It is difficult to sell anything to a customer if they haven’t bought ‘you’. But there is a more important sale than that. Selling the company and its services? They are right near the top of the list, but something is even more important. Obviously selling properties should be on the list of the most important sales, but, it is NOT number one.

This article provides the answer…..