Newsletters sent via email are a great way to get your brand
in front of potential clients. Everybody that comes into contact with your
business should be added to your database and kept in touch by way of the
cheap, fast and simple method of a regular communication.
But what should go into them to attract interest?
One of the most popular items that I have put together for
my estate agency and my client firms is a “Top Ten Investment Opportunities”
feature. This always seems to be read more than all the other features put
together, so it strikes me as an important inclusion within any ongoing client
To put it together is straightforward. Select the best ten
investment properties that are currently up for sale and lay them out with a
thumbnail alongside. State the address (without house number), quote the asking
price, the likely monthly rent and the gross annual yield (annual rent divided
by asking price, multiplied by 100).
Put the list in descending yield order (a recent one I put
together for an agency started at 7.1% and ran down to 5.2%) and drop it into
your newsletter with the tantalising headline “Don’t miss our top ten
Monitor response and update content each month. Let me know
your results…It should be a winner!