Newsletters sent via email are a great way to get your brand in front of potential clients. Everybody that comes into contact with your business should be added to your database and kept in touch with by way of this cheap, fast and simple method of a regular communication.
But what should go into them to attract interest?
One of the most popular items that I designed for our estate agency some years ago and which I have shared with my estate agency client firms is a “Top Ten Investment Opportunities” feature. This always seems to be read more than many of the other features put together, so it strikes me as an important inclusion within any ongoing client communication.
To put it together is straightforward. Select the best ten investment properties that are currently up for sale and lay them out with a thumbnail alongside. State the address (without house number), quote the asking price, the likely monthly rent and the gross annual yield (annual rent divided by asking price, multiplied by 100).
Put the list in descending yield order (a recent one I put together for an agency started at 7.1% and ran down to 5.2%) and drop it into your newsletter with the tantalising headline “Don’t miss our top ten investment opportunities”.
Monitor response and update content each month. Let me know your results…It should be a winner!
Alongside this feature, the most interesting content from the readers’ point of view seems to be around house prices – in a recent agency firm’s newsletter, the most read article by a distance was entitled “What is happening with house prices?”
Therefore, a feature in each edition of your newsletter relating to recent house price reports and what the trends are would be a sensible inclusion.
We can help put these together if you need any help – we digest and distil all the information from the main house price reports each month and provide a synopsis to our estate agency client firms so they can include such a feature in their newsletters.
Get in touch if you would like us to help in that regard.