Opportunity knocks...

Opportunity knocks...

With the imminent reforms to pensions and the growth of "granlords" (retirees wanting a better return on their savings and folk able cash in their pensions to invest in property), there is a huge opportunity for estate agents.
 
As the Daily Mail recently stated "Britain is in the middle of a buy-to-let boom as middle-income ‘amateur’ landlords invest in property. Thousands of middle-class families fed up with rock-bottom interest rates are making their first foray into the renting market." The full article is here http://www.dailymail.co.uk/news/article-2996461/Rise-granlords-squeezing-time-buyers-Pensioners-snap-buy-let-properties-young-t-ladder.html
 
A few key words in that quoted sentence that should resonate with agents are "amateur" and "first foray" - suggesting these people will need professional advice and guidance. You need to ensure your agency becomes seen as the local buy-to-let specialists. Agents seeking to achieve this need to equip staff with the right knowledge on how best to advise a potential investor on how build a buy-to-let portfolio, supply and demand, local and regional yields and so forth.
 
Further to this, holding events for potential local property investors is a great way to prove your firm's expertise. Hosting a buy-to-let evening with experts present in residential property, mortgages, property management and suchlike, if marketed effectively, will reap rewards. And if you don't do this, you will find one of your rivals just might beat you to it.
 
If you require any advice on making the most of this business opportunity, get in touch.